The other day they called me on the phone. It was the Pardo Museum. They use to call me from time to time, just to ask for some support or, maybe, some little orders.
It looks like they are passing through serious economic issues. Last chapter it was a disturbing visit. A Chinese delegation came on Friday to give them an ultimatum: either the museum killed the debts with their insurance companies or they would take away the master pieces from the museum. One by one. The first one should be “Still life with pottery jars”, by Zurbaran. A work it was given temporary (as you know) from China to Spain.
I know what I’m going to tell you it’s very difficult to believe; and I’m afraid I’m risking my position and trust with the museum. But this is so freaky awesome that my big mouth side cannot help, this time..
Well, the deadline was so close that the managers started to go crazy searching some sponsors. Nobody found it a good idea, to invest their money in the museum, after these last years difficulties.
But there was one company who show a high interest from the very first moment: Nutella.
Our favorite chocolate brand wanted to give a new cultural breath to their product:
- We wish that Spanish kids could taste our delicious Nutella flavor, and at the same time they could enjoy the cultural heritage- they said.
Everything looks perfect so far, right? But here we have the condition: we should include advertising on the canvas!!! And the managers accepted with no complain...
- They pay, so... you know (they told me, resigned)
That was the heart of my last crazy work: an impersonation of the famous Zurbarán canvas with a delicious Nutella jar. Something that excites the mouths of viewers and make them hungry of Nutella after finishing their visits. Subliminal advertising? A rape of the memories and the collective unconscious? It's not so serious, to tell the truth! ;)
But, what about the people? - I asked them
- Well we were thinking about that eventuality - they told me. We will make them believe Nutella's jar was originally in the painting, under the metallic cup. And Zurbarán simply had a "repentance"
- We have edited, actually, the Wikipedia entry... So you can imagine, Zurbarán eating Nutella by tons... ;) Obviously the original painting is now safe, in the main offices of the chocolate giant; and meanwhile the painting you're watching is a simple rendering made with Blender and some ZBrush strokes.
So, the Chinese guys are happy, the managers are calmer, Nutella can show off as the saver of Spanish cultural heritage, and you can mouthwater in front of this Spanish masterpiece made with Love by your (not so humble, today) servant ;)
Love and Health for everyone!!!